Did you know that the average attention span is twelve seconds? That’s correct — only 12 seconds. This brief period passes in the blink of an eye, which is why intriguing press release headlines are the most important component of the content puzzle.
And, as 80% of internet users read headlines, writing headings in an easy-to-scan structure will make the article more attractive to click on and read further.
But how can you write a headline for a press release that compels users to stop scrolling?
Consider a headline a first impression – you only get one chance to make a positive one.
If a reader is intrigued by the headline of a press release, they are more likely to click. However, if it falls flat, they will continue scrolling.
Building brand awareness, increasing website traffic, and enhancing search engine optimization (SEO) performance can start with a Google search.
Google is an ideal research tool for beginners and seasoned pros, influencing SEO techniques to develop press release headlines that attract readers’ interest.
However, this is only one piece of advice. Let’s examine four different things you may implement immediately.
Four Guidelines for Creating Captivating Press Release Headlines
Consider the following while writing a news release’s headline:
Including numbers – Including numbers in a headline is a strategy to attract the reader’s attention. They will be more likely to click if they are informed of the number of advice or ideas to expect. Consider using words such as benefits, arguments, tactics, and advice in addition to numbers.
Include keywords – To improve SEO and increase the likelihood of your target audience seeing your material, the headline should include the language they use and the keywords they search for. Using unrelated terms to increase traffic is deceptive and will ultimately diminish your credibility with your audience and search engines.
The “how to” formula for headlines – When a user types a search query into a search engine, they seek an answer to a question or a solution to a problem. These queries complement “how to” headlines since they offer the user the desired information.
Ask a question – When posing a question in your headline, make sure the reader cannot simply respond “yes” or “no.” Or, if possible, provide the answer immediately within the article. The more a person is forced to hunt for the answer, the less likely they will do so.
Moreover, if you need assistance generating headlines that attract awareness and connect with your integrated media and marketing communications strategy, our staff can assist. Consult a PR strategist immediately.